The introduction of the Digital Era has laid several technological foundations that can shape the future of every business platforms. It is estimated that the wave of digitalization has driven about 55 % of the world population. Currently, every industry in the world including real estate has adopted the new age technological solutions to make their job more flexible and efficient. Digital evolution has helped the innovation of Artificial intelligence, Blockchain technology, Cloud Computing, etc which has changed the pace of business growth. Initiating these cutting-edge technologies can exponentially raise the functioning progress of Real Estate Investments. Below are some of the technological innovations in real estate marketing:

ARTIFICIAL INTELLIGENCE

The real estate market is no exemption from the influence of Artificial intelligence, which has infused in every modern business economy. AI-driven real estate marketing has created several potential opportunities, which provides efficiency, cost-cutting services and robustness. Automation and Machine learning algorithms can reduce management and analytic difficulties in real estate marketing. AI algorithms can assist the homebuyers with all their personal feeds to match their dream properties. Adopting chatbots can help customers to understand the company’s services and policies from anywhere at any time.


BLOCKCHAIN TECHNOLOGY

The real estate marketing comprises of high-level transactions, which are carried around the world. The traditional marketing has seen investors having physical deals and transactions consuming much time and money. The digital platform has created a safe and secured digital transaction system called BlockChain technology. This platform ensures efficient and secure transactions across the borders with a complete database record of transaction details. BlockChain technology has made Buying and selling a property through online easier and safer.


BIG DATA COMPUTING

The collection of data is an important factor to analyze the growth of any business. The real estate marketers deal with huge intellectual collected data to analyze the flow of the market. Big data computing offers faster, accurate results and forecasts. Real estate marketers can compile each of their client’s property data and its performance using this technology. This reduces the pile of physical records and increases the security of data storage. 


The combined force of above-mentioned new age technologies and several other digital services mark the growth of real estate marketing in the future. It is estimated that 51% of investors have transacted properties online compared to traditional methods. Science has re-invented the new way of functioning in real estate marketing to gain more profits.